Challenging the Design Industry in These Troubled Times
These days, with the economy in a constant state of upheaval and uncertainty, it seems almost frivolous for consumers to spend money on luxury items such as artwork। This trend has almost certainly had its impacts on the design industry, and contemporary designers have been forced to evolve their products to meet the needs of this more frugal and conservative marketplace.
While the real estate market has taken a plunge, investors can still find a worthy long-term investment in pieces of artwork. The appreciation for beauty and artistic talents has not waned, but the amount of money spent on artwork has. There’s simply a cautious consumer that has emerged within this slumped economy and the design industry must be able to fulfill those needs of this new and cautious consumer.
The good news for those of us in the practical design industry is that our designs meet two needs for our customers. They provide aesthetics to the room, giving our design a decorative role, but they also provide a more practical and functional role. For instance, the lighting designs of Iris Design Studio, meet the practical needs of lighting a customer’s room, but they also deliver the beauty and appreciation that you can receive from a piece of artwork.
The designer that will survive in this down economy will offer a product that can meet these practical needs and give the consumer an added benefit to purchasing your designs. Lamps and lighting are essential items for the home. If they can also be an investment for our clients, then this provides the customer with an added incentive to purchase.
Designers must also be willing to embrace the green movement. If at all possible, recycled materials should be used in your designs. At Iris Design Studio, we make a concerted effort to only use recycled materials. For example, one of the latest lighting design projects at Iris Design Studio includes the exquisite chandelier called Islas Galapagos. This beautiful chandelier featuring hundreds of cascading glass butterflies is made of recycled materials from renewable resources.
By using recycled materials in your designs, you give the consumer yet another reason to purchase your product over a cheaper imitation product. Everyone wants to do what they can for the environment, and if your design products allow them to feel that by buying your designs, they are also helping clean up the earth, they will be more inclined to pay more.
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